AH: Our strategy is pretty simple - we want to create a series of extremely useful, and artist friendly products. We have outlined our development approach earlier and we call it A.D.D. - Artist Driven Development. We are former artists, and we are developing the software for other artists. We do not expect that our users have programming, physics, or photography background. We take them as artists who do have vision of their project and we want to present them with easy-to-use tools which will help them fulfill that vision without unnecessary clutter and drama.
