I don't use magnific, I use Krea. It's $10 a month, does the same job. And honestly, I couldn't work without it now, my workflow has become so dependent on it.
And I find Krea to be 'good enough' on the first try almost every time.
I call it standard as the majority of archviz YouTube channels are promoting this workflow these days. Once those guys get on board, most others do too and it's no longer cutting edge. I've used Krea in my workflow for 10 months now, which - at this current fast paced rate of development - is a long time.
And something can be pricey and still standard.