Hi,
You can do it with perspective matching tools as you would normally do with human height shots, or having it done by a dedicated 3D tracking service provider.
(Edit): I think you're struggling because of the 3 vanishing points perspective right? In that case the regular perspective match tool of 3ds Max may not help. In that case I would do it manually using the EXIF data of the photo if available.
I can see there's no EXIF data in the image you posted unfortunately: try asking for the original photo. You will be able to know the lens characteristics which is a good starting point to create your camera in 3ds Max.
