4770k should currently have the best Price/Performance ratio :)
Yep. But I'm not sure about the motherboard...
Haswell chipsets are slightly confusing, but you want to get a "consumer" chipset, which is either Z or H (Bussiness ones are Q and B),
because you won't utilize the feature of bussiness ones (like Intel vPro, Identity protection and bunch of office bullshit).
Following that you have only 3 option, from most expensive, to cheapest : Z87 / H87 / H81
If you want to overclock, you should get the Z87, likewise if you like dual-GPU setups either for SLI or multi GP-GPU (GPU rendering).
If you don't care about overclock, but you still want multiple PCI-e slots, then H87 is similar in feature set.
H81 is the most limited, budget oriented, with 2 dimm slots for ram (and hence, maximum capacity of 16GB). I would personally never opt for this option.
On personal suggestion, i7 4770 is already a budget option for visualizaiton bussiness, or cheap node for rendering, so saving too much is detrimental so I
would only for with Z87.
Then you're stuck with multiple vendors, like Asus (and "budget" Asrock), Gigabyte, or MSI. I listed them in order of my preference but also general notion of quality today.
Again, my personal suggestion is simply to go with Asus, it's currently the most well reviewed brand in mobos, it looks the best, has the best UEFI (bios) design of all and
the mobos looks nice as well design-wise. It's win-win.
After that, you only get "luxury" variants, which you can skip altogether (Pro, Deluxe, ROG, etc. versions). They either enhance feature set (Pro, Deluxe) or durability and support for better overclocking (ROG). So basic Asus Z87 is reasonable suggestion.
Last but not least, you get format option of ITX, mATX and regular ATX. ITX is limited to 2 dimms of 16GB capacity so not the best choice if you plan to keep this as workstation, mATX or full ATX is based on personal preference, most mATX cases these days support even the biggest air and water cooling systems.