After watching a lot of Arrimus 3D youtube videos (I learned a lot of usefull tricks), I did some test with an helix shape, path deform and sweep modifier with a custom shape as profile and custom texture made in Substance Designer. I'm quite satisfied, but now I need to manually adjust the tape in the area close to the brake/shifter lever.
Maybe I'll create a WIP in the gallery section if anyone is interested in bike renderings :)