3dsMax isn't very well utilizing of the shader cores, but it can swell the on-gpu VRAM.
If you work on simple scenes, any that has at minimum 6+ GB Vram is ok, otherwise 8GB at least.
Last year, while working on medium complexity interior, my workstation was super smooth and Veronika's lagging like hell. We have same powerful CPUs, 64GB ram, but different GPUs (GTX 1070 8GB, and Titan Maxwell 12GB). Those GPUs actually have very similar performance, so I looked up at VRAM utilization and I was pretty shocked to find that even medium complexity scenes with bunch of 4-8k textures visible in viewport went up to 9GB of VRAM. We upgraded her to 1080ti with 11GB, problem solved.
Otherwise, the amount of FPS almost never changed regardless of how powerful the GPU is. And I've never seen any difference whatsoever for DX11 viewport with Quadro cards (because the hardware is the same, the only difference come when specialized OpenGL driver is used), but people claim otherwise. I call it placebo effect, but I will not dispute things people imagine.
AI Denoiser from nVidia is another reason to get 11GB+ GPU. Older Titan, 1080Ti, etc.. are cards that are decently cheap on second-hand market, and are better choice for strictly 3dsMax than RTX 2080 with 8GB of memory for example. Memory is prime, it's everything.