Other than artistic considerations (planning a moving rather than static camera, for natural and interesting moves, so, being a cinematographer rather than photographer) it shouldn't be any harder - it is just a series of stills played in quick succession after all :) Especially so for a camera flythrough only as then won't be much animated in Max. With a fly-through only, you could make use of saving and reloading the UHD Cache too.
You do have to think about render time, as you'll be making 24 to 60 frames for every second of animation, to make sure you can fit that in, or (literally) farm it out to a render farm and account for that in what the client pays for.
