I lose my shit with images like this.
Real or not, that is bullshit, implying an "Nvidia on the left" card can neither GI nor Glossy reflections.
I am not sure if this is meant as a comparison between rasterizing on the left (DirectX/OpenGL rather than a raytracer of any kind) and their raytracer on the right. But that's what marketing is about in the end. Same goes for Nvidia (Marketing: "GPU rendering speed increase by a factor of 20", "Real-time feature film quality at your fingertips" etc..)
Anyways, after years of development, you'd think they would have visually nicer demos, in fact these demos were around years ago already. There were a few nice images in the alpha time and some could've easily become nice looking demo scenes. Another good example is Autodesk - there are tons of really high end images and animations made with it, still most marketing stuff they come up with is not the level you'd expect.
But the thing is they're not targeting desktops (anymore). Imagination's main target is the huge mobile market where low energy consumption is a must.