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Messages - stravamir

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Well, first of all CONGRATULATIONS to the corona team!...

I hope you can soon share with us some of your specific future plans and end game, as the blog statements are very vague and really could mean anything, or at least are vague enough that they can change at any time. 

Future plans for both companies will 100% for sure have to change dramatically, would be interesting to know a little bit on how.


How great would it be when mergers happen that we get transparency on plans of companies. But that's not how bigger companies work. When you are a small, friendly and personal business and also a challenger doing something different then you get a lot of really passionate users. These early adopters really want you to succeed. From the perspective of the company corona has a little bit of unique tech, great UI, and a lot of promise and potential. Now, to grow is a totally different challenge. It makes sense to join a bigger more experienced company that has what it takes to take it to another level. New challenges require new skills and corona's team is there to learn how to do business in a bigger league. On a different scale, in different markets. There is no reason to expect something radical will happen over night. Teams stay the same. Over next couple of years the culture of corona might change, and it's original enthusiast users will leave at the first sign of another cooler product. But new ones will come. The product will be stronger, faster, more capable. But the user base might become less passionate. You can call it growing up, or going big, or selling out, or what ever. But it's whats best for the product, and for money making. I expect corona to shoot for the moon and hit the stars. In next couple of years it's possible it will be there with vray, arnold and renderman as a render of consideration in every multi million dollar  production. Over a long period 5 years and on, depending on it's position there might not be a need to push it at all and things might slow down. And ultimately on the long run loosing a competitor will be bad for the end user. Hopefully something else will rise, and is rising as we speak to take that place. There will still be plenty of competition in this market to push things further. Over time the room for innovation might even become smaller as there render engines mature to the point that adding another 10% speed increase per year is considered respectable and all the render features are supported everywhere almost equally. What has been lost is an opportunity to keep developing independently and grow a lot on your own, this would have taken a lot of time and might not have worked out in the end. But it would be an opportunity for corona to show a middle finger to oscar winning renders. Some passionate early users joint the corona train when corona needed them most, when it was the hardest to use corona. They did it to stick it to other companies that got lazy. Looking at corona devs their passion is to create good rendering software and make boat loads of money and not to change the market, the world or stick it to the corporate class. So I guess you can keep on using corona for what it's worth - simplicity, features, speed, accessibility, and even price. And if it gets more expensive, well it will be faster with more features. Isn't that what you wanted?

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