Hi all,
Here we want to talk about merchandising in 3D visualization. When working on retail 3D visualization merch plays a crucial role for the project owner. We paid a lot of attention to the layout of products on the shelves. The shelves of any retail space must usually be fully filled. Obviously, it is also very important to follow the zoning of the products (i.e. meats in the butcher section, milk and cheese in the dairy aisle etc.).
Some visualizers might have used 2D cutout images to paste the products on the renders in Photoshop. Nevertheless, this is not an effective strategy considering that you need to do it on each view individually. If you need to add or change some camera positions in the process – you will need to restart this post-production process each time. Moreover, the final result will never be as good as with real models.
Here are some examples where you can see our typical layouts.
Tools used: Autodesk 3dsMax, Corona Renderer, Adobe Photoshop
nofuss websitenofuss Instagramnofuss BehanceHope this info is useful for you, guys!