Author Topic: Merchandise in retail 3D visualization  (Read 369 times)

2021-04-19, 11:52:36

nofuss

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Hi all,

Here we want to talk about merchandising in 3D visualization. When working on retail 3D visualization merch plays a crucial role for the project owner. We paid a lot of attention to the layout of products on the shelves. The shelves of any retail space must usually be fully filled. Obviously, it is also very important to follow the zoning of the products (i.e. meats in the butcher section, milk and cheese in the dairy aisle etc.).

Some visualizers might have used 2D cutout images to paste the products on the renders in Photoshop. Nevertheless, this is not an effective strategy considering that you need to do it on each view individually. If you need to add or change some camera positions in the process – you will need to restart this post-production process each time. Moreover, the final result will never be as good as with real models.

Here are some examples where you can see our typical layouts.

Tools used: Autodesk 3dsMax, Corona Renderer, Adobe Photoshop
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Hope this info is useful for you, guys!
« Last Edit: 2021-04-19, 11:56:45 by nofuss »

2021-04-22, 22:15:06
Reply #1

wilbertvandenbroek

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Nice, I've done some retail renders in the past and it takes a lot of time and effort to get all those details. Not always the most glamorous work most of the time but still satisfying in the end.

2021-04-23, 10:23:05
Reply #2

nofuss

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Thanks for your positive feedback. Yes, it's true but we did and still do hundreds of this kind of projects, so it is not a challenge for us like it was in the beginning.