not even heat-sinks on them
Memory doesn't need heatsink, it's only for branding/marketing. In fact, it often only makes things worse.
Ah, I know sorry bad phrasing on this. Every xeon build I've ever had, did not have heat sinks ^^ but it's expected from professional/server builds, although even that tends to change lately.
What I meant to say is that he paid so much money for an expensive cpu/gpu yet his motherboard/ram/psu was the cheapest he could get, not even entry level cheap, we are talking no packaging cheap. And in return the machine was limping for months, till we've properly upgraded.