I'm fairly new to the calibrating / profiling game (if you don't account for hardware calibrating) and what I'm noticing is that calibrating / profiling is just one part of the game. The other part is setting your applications to work correctly according to the profiles / calibration used.
to be fair the ICC system is in theory quite "behind the scenes". profiling software usually takes care of loading the profile into Windows and done. everything just works. obviously it works as long as you stay within the ICC ecosystem...
My understanding is that up until now that Max has color management, it was either useless or too complicated to work on ICC profiling, so people would get discouraged and abandon the idea, especially when some tell you that even your textures need to be profiled correctly in order for the whole thing to work.
In most cases it's time that doesn't get paid and you can get by really well without doing any of that.
I understand that it would be the proper thing to do, but in reality, as Tom said, in some fields of work clients just don't care about the perfect colors. They care about images that look great. That can be done without the extra technical work of color profiling.
I disagree that it's as if in music production they didn't care about mastering or whatever. The eye is more forgiving than the ear IMO.
Having said that...Is there a good an easy guide for those using Max and photoshop that shows the whole process of establishing the ICC ecosystem?