Looks like that site is using Sketchfab. It's basically a real-time renderer which you can embed on web pages, so you could do exactly that that site does and export to Sketchfab. Corona wouldn't play much of a part in the equation in such a case, since Sketchfab renders the model itself (not sure if there are ways to bake lighting from a Max scene into Sketchfab models or not, from my limited experience with it some years ago, it was all rendered in Sketchfab and basically only texture maps in the materials were exported).
If you wanted actual Corona renders, then it would come down to producing as many as you need, and having some web application to handle displaying them (for example, see the blog article
https://corona-renderer.com/blog/claudio-gallego-babyfoot-and-billiards/ for a configurator that used actual final Corona renders rather than any sort of real-time rendering)