My honest feeling is that whoever is in now in charge of making these decisions, really doesn't care about losing the small companies/freelancers. Pay up or go elsewhere is the choice. And they don't care either way. As long as they've got the big boys paying their fees, that's all that matters, you know, the ones with enough money already to not care about the price hikes.
This is what I got from "support" when I asked them to explain the logic behind the new pricing.
"Unfortunately I can't share what is the logic behind the new plans and their pricing. All I can share is that it is a decision of the higher management based on careful evaluation and taking under consideration various factors."
I literally have no choice but to pay, I'm in the middle of a live project and my renewal is up in 8 days. They'll know that many of us will be in that situation though, and again I doubt they care.