Try and think like a photographer would, I'm hoping you might have some photography knowledge which comes in very handy in 3D rendering. Look at the attached image. Imaging building something like that in C4D. The softbox on the right is your Key light (main) and the light opposite it the Fill light (usually much dimmer) so you can control the shadows a bit and light up the dark side of your objects. If your objects will have a matte finish like in your example, then something like this might suffice. Might even be able to add a Sky Object set to Simple to add some ambient soft light.
If your objects will have glossy materials, then you will need to consider WHAT is around your objects to add interest in your reflection. It might be better to build white walls all around and on top too. You could also add a Sky Object here and use an HDR image to add some light. Just find one that is a studio envrionment
