Color and Bump are two different channels in Max (hence the Bump amount parameter in the output rollout which handles bump specifically) and some maps produce different or no bump at all. With this map, you can 'force' bump to render based on color output even if the map doesn't provide any bump channel information (such as AO, for example). Another really useful side effect is that you can use all blending modes of the composite map and color correction on bumps.