I still haven't managed to re-create a good looking material like this. This drives me crazy, I even have a small bag made of such material on my desk right now, trying to figure out how to make it. :D
It looks like the effect is caused by the tiny hair which make up the surface. They are bent in different directions, so the reflectivity is dependent on viewing direction. I was thinking of masking anisotropy, or anisotropy rotation, but never succeeded in this.