Yes, looks like it'll become a standard for complete 3d scenes in sales advertising.
I hope not, a perfectly chosen point of view reflecting the "right moment" and light is telling much more of a short story then a 360 rendering which feels somehow soulless, with a lack of elegant "bellezza"
I know that many people will have another opinion, but for me it appears more as a VR hype, quite envogue , but more a toy for grownups with techaffinity.
Although this is one of the best 360 pictures I have seen in the past. But Dollmakers pictures demonstrate, that every image from the same scene, as a piece of his own novel, is more atmospheric combined with the aseptic 360version ... imho :-)