Q Meieriene Ultimoo Commercials

[Remi.V]

Credits

Produced for Q-meieriene by MYREZE

Creative Director: Björn Myreze
Project Manager: Luciana Thunem
Moodboards: Bendikt Myklebust
Art Director / Storyboard: Kent Løset
Concept / Ideas: Mats Hope & Martin Lavik Nygaard
Head of 3D / Animation: Remi Vaage
Modeling / Gaming scene: Øyvind Engevik
Food scene / Travel scene: Daniel Liljar
Gym scene / Music scene: Karoline Holm
Motion graphics / Design: Mathias Birkeland
Grading / Audio: Christoffer Møgster


About the process

The ultimate chocolate milk Ultimoo is changing its packaging from carton to bottle and MYREZE was hired to make 5 commercials at 5 seconds each to show it.

Each of the different versions is targeted to different types of audiences. As the chocolate milk is more healthy than its competitors, we made one for the active viewers with a set designs of a gym wardrobe. And because it tastes much better than their competitors, we also made one for gamers, food lovers and for those who like something sweet when traveling, working or studying.

What they all have in common is that the new bottle is more sexy, it looks larger and is recyclable with delicious chocolate milk inside. In other words, it is the ultimate choice.

Everything is rendered with Corona for 3ds Max and final comp with Nuke.



Storyboards






City ad posters

[Myrup]

Very cool commercial. Something that we don't see that very often on the forum.

I like that you gave some insight to the ideas behind the concept.

Love the storyboards!

[Remi.V]

Glad you like it :-)
It's nice to include some animation to the forum among all the other amazing still renders. Corona is an amazing render engine, and we fell in love with it instantly.
Creating our renders, being stills or animation has never been as fun as now :)

[wilbertvandenbroek]

Cool, how did you create the milk liquid animation?

[fellazb]

So besides the nicelely done animation the company went from cartboard packaging to plastic ones? I wonder how they make that (more) recycable, with a fund or something?

[Remi.V]

Cool, how did you create the milk liquid animation?

The milk was simulated with RealFlow and then brought back into 3ds max for Rendering.
This actually gave us a challenge considering we wanted to render the scene with motion blur.  Meshes with changing topology however, does not render with motion blur so we had to add the motion blur in post with NukeX.

So besides the nicelely done animation the company went from cartboard packaging to plastic ones? I wonder how they make that (more) recycable, with a fund or something?

This is a really good and valid point :) Luckily, Norwegians have a pretty decent return policy of bottles (2NOK per Ultimoo bottle) as well as norwegians might be among the best in the world when it comes to returning empty bottles. Over a billion bottles were returned already in 2016, and the numbers keep going up.
The choice of the type of bottle to use, was decided before we started on the commercial though ;)