A little bit off topic, but I still remember that the first version of Lumion had an affordable price and then when they introduce Lumion 2 the price went to thousands of euros\pounds\dollars. This was something that happened maybe 3/4 years ago. Yes, Lumion has some nice trees, 3d models and visual effects, but sometimes it feels like driving a car using just one gear. You cannot tweak geometry individually and you can only use very simple animations (move, rotate and scale)
I know that Unreal's team is not promoting themselves as the next big thing for architectural visualization, but when I compare the Unreal and Lumion Pro, I want to take some time to understand the workflow and start exploring Unreal's potential. And I hope that Unreal this creates at least some pressure to make them to improve substantially the application or drop the price.