I think you're simply mixing linear and sRGB here. Your friends from Substance most likely have in mind linear values (linear 75% translates to sRGB 87,7%), although 30% seams way too high in whatever range.
I can't tell with 100% certainty what values are shown in your screenshot, but i suspect that they are sRGB (sRGB 73% translates to linear 50%). Remember, renderer always operates with linear values and sRGB is here mostly for user's convenience. You always need to be aware with what values you're operating. If it's sRGB, then safe range is about 12-90%, if it's linear, then range is 2-80%